Creating a great video isn’t enough to get a lot of views on YouTube. You also should understand how search algorithms rank videos for users. Hardly, anyone knows an exact formula of search ranking. Nevertheless, we can use some obvious things in SEO, use some conclusions from our experience and test hypotheses.
So, we hope you know that points in the bottom are very desirable for great result in video optimization.
- Search for keywords. If you want to attract viewers who are looking for information on YouTube for specific queries, you need to find the most relevant and frequency-related search queries for which the video will be promoted.
- Create a title. The headline should include the most frequent keyword on which the video is promoted. Better when it is short, it accurately conveys the content of the video, and causes the desire to press it.
- Create a description. A good description starts from 500 characters. In the description, briefly describe the content of the video, what interesting questions it answers, why it will be useful to the user. Be sure to include some keywords for which you are promoting the video. If there is an opportunity, add time-shits – quick links to different time slots of the video. For this, in the description, you simply write the length of the video in the format 00:00. After publication, this designation automatically turns into a link to this segment of the video.
- Add tags. Tags help the search engine understand what your video is about. Add tags based on the search queries that you found during the keyword search phase. Next, we’ll show an example of how to choose the right tag list.
- Add cards. Cards are designed to help increase the time spent on your channel by the viewer or take him to your site. Use them, in order to take the user to the relevant video or immediately convert it to a lead or client.
- Add a final screen. This is a screensaver that users will see after the end of the video. Its functions are the same as for cards.
- Add an intro picture. This is a picture that the user sees while watching the video lists in his tape, or sees the recommended video. It should attract the attention of the user and motivate him to click on the video. Here the logic is similar to the influence of the percentage of clickability in Google’s SERP.
- Add video to a playlist. Add the video to one of the existing playlists or add a new one, if necessary.
- User hearts for the comments. When you click the heart to the comment, the user that left the comment receives a notification to the e-mail. Thus, you increase the likelihood that he will continue the discussion started under the video.
- Answers to comments. To promote the video, it is very important how much the users interact with the video (like, comment). The responses to comments motivate viewers to write more under the video and, accordingly, to rank YouTube higher, get in blocks of recommended videos. YouTube has long since evolved from video hosting to a global discussion forum. Consider this when creating a video and describing it. Add triggers, questions that will motivate users to join the discussion.
- Share the video in social networks and e-mail. Let know about video subscribers from other sources. These viewers are already loyal to the company and they will be the best first audience.
After publishing the video, it’s important to get as many views, comments and likes as you can in 24 hours. The main ways to get views in order from less expensive to more expensive:
- views from channel subscribers;
- views from users of social networks (facebook, twitter, vk, linkedin);
- views as a result of organic shares;
- views from e-mail readers;
- views from recommended videos;
- views from YouTube search results.
Tags for video are important especially. A short comparison of vidIQ score for video with tags and without them confirm it.
So, we’ve uploaded a video and added title, description. But without YouTube tags we have “0” SEO score in vidIQ extension. What does it mean?
We should add tags for YouTube videos for such reasons:
- Tags help search engines to understand what your video is about.
- Tags also help you understand by which YouTube keywords your video will be ranked
Pay attention, that we create video title and description only after keyword research and understanding which tags we will use.