Explore the most popular YouTube searches

Using of our YouTube keyword tool will allow you to get thousands of long tail suggestions and find the most popular YouTube tags for optimization. But it is only the third step in YouTube SEO strategy. The first step is understanding which niche to choose for promotion. The second step is inventing of correct seed keywords for keywords suggestion. So, why do you need to develop a separate SEO strategy for YouTube? Just look at the facts from YouTube Press. 1. YouTube has over a billion users — almost one-third of all people on the Internet — and each day those users watch a billion hours of video, generating billions of views. 2. YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the US. 3. More than half of YouTube views come from mobile devices. 4. YouTube has launched local versions in more than 88 countries. 5. You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population). 6. The number of channels earning six figures per year on YouTube is up 50% y/y.

In the 2016, Google published interesting overview with myths and its refutation, that can make clear your understanding of audience. Myth 1. When people watch YouTube on their mobile devices, it’s during the day and “on the go”. Reality: The majority of watch time on YouTube is mobile, yet many marketers still believe mobile viewing translates to short, daytime, on-the-go sessions. In fact, when it comes to YouTube viewing behavior, mobile is a lot like TV: The world watches at home, during prime time, and on horizontally oriented screens. Myth 2.  YouTube is only for watching viral videos Reality: People get lost spending time on YouTube for a lot of reasons. Whether they want to learn, laugh, catch up on pop culture, jam out to their favorite music, or lean back for a show, people can find whatever they’re looking for on YouTube. So, as you see, YouTube beats cabel networks. We guess the main reason is follow. With YouTube you can find demanded information more and easily, that with TV.

1. Why more? – Every inhabitant of the planet can create the qualitive and demanded content for YouTube. On the TV you have a very less number of channels.
2. Why easily? – Machine algorithms are studing with every your new click and view. In some cases algorithms understand you better, than you youself.

There are a few hundreds of channels and billions of viewers on TV. And everyone from billions of viewers can create own channels on YouTube. What does that mean? The main point that everyone is a competitor to everyone. And to get good results in views, sales and revenue from YouTube you should understand actual trends and use the comprehensive techonolgy of creating, optimizing content. If you have the business in exact niche you need only do correct keyword research. Lots of youtube users try to get catchy usernames using help from youtube name generator tools. But if you want to build a whole business on YouTube channel, you should monitor trending topics regularly. Unfortunately, Google Search Trends  show results by trending keywords for YouTube only by users’ queries. And YouTube Trends show you only videos those are popular on exact period. That’s why we can use only retrospective data to get some insights.

• Percentage of gamers that turn to YouTube at least weekly for gaming advice: 90% on 3/31/16
• Percentage of gamers that download a game after seeing an ad for it on YouTube: 64% on 3/31/16
• Most subscribed-to YouTube channel: PewDiePie (42 million) on 2/3/16
• Number of YouTube channels with  more than 100,000 subscribers: 17,000 on 2/3/16
• Number of YouTube channel with more than  1 million subscribers: 1,500 on 2/13/16
• Percentage of people, that watch political videos on YouTube that are under the age of 35: 69% on 3/24/16
• Most searched for topic on YouTube for 2014: “Music”
• 2nd-most searched for topic on YouTube in 2014: “Minecraft”
• Top earning YouTube star (based on income): PewDiePie ($12 million) on 12/31/15
• Top earning YouTube channel (based on subscribers and views): DisneyCollectorBR on 1/2/15
• Number of downloads for the YouTube Kids app: 10 million downloads on 11/18/2015
• Average amount of gaming videos watched on YouTube monthly: 144 billion minutes on 10/15/15
• YouTube’s top selling movie of 2014: The interview
• Top YouTube video of 2014 (based on views, shares, comments, likes): Mutant Giant Spider Dog
• Top YouTube music video of 2014: Katy Perry “Dark Horse”
• Top movie trailer on YouTube for 2014: Fifty Shades of Grey
• Top YouTube trending video of 2015: Silento – Watch me (Whip / Nae Nae) #WatchmeDanceOn
• Top video game on YouTube on 2015: Call of Duty: Black Ops 3
• Percentage of YouTube video views that are music videos: 38.4% on 8/28/14
• Average length of the most-viewed YouTube videos: 31-120 seconds on 5/30/14
• Most-viewed industry on YouTube: Electronics on 5/13/14
• Most-viewed video ever: Gangnam style w/over 2 billion views on 5/31/14
• Most-viewed YouTube channel ever: RihannaVevo w/over 5 billion views on 5/28/14
• Percantage of Americans that use YouTube during work hours : 14.4% on 10/2/13
• Largest beauty-related topic on YouTube: Makeup on 4/2015
• YouTube adoption among U.S. fashion brands: 87% on 5/21/15
• Year over year growth in views for “How To” videos on YouTube: 70% increase on 5/13/15
• Percentage of Millennials that feel they can find a YouTube video on anything they want to learn: 67% on 5/13/15
• Percentage of teens and millennials that say that watching trailers on YouTube nfluences which movie they watch: 65% on 7/2015
• Percantage of B2B marketers that use YouTube in new product launches: 54% on  4/30/15
• Percantage of US Charities and Non-Profits that use YouTube: 97% on 6/24/14
• Top retail advertiser on YouTube in 2015: Wal-Mart
• Percentage of US enterprise companies that use YouTube: 61% on 7/13/16
• Average time  spent on YouTube per session: 40 minutes on 10/3/16
• Percentage of YouTube users that watch it on mobile device when they are home: 92% on 9/1/2016
• Percentage of YouTube users that watch it to relax or unwind: 51% on 9/1/16
• Percentage of YouTube users that watch it to feel entertained: 38% on 9/1/16
• Type of YouTube content most preferred by Millennials: Videos uploaded by people
• Most viewed Ad on YouTube in 2016: Mobile Strike’s Super Bowl Ad featuring Arnold Schwarzenegger
• Most viewed YouTube video in 2016: Adele Carpool Karaoke
• Most viewed music video of 2016 on YouTube: Fifth Harmony – ‘Work from Home’ ft. Ty Dolla Sign
• Most viewed game trailer on YouTube in 2016: Battlefield 1 – Official reveal trailer
• Average sales order value for visitors referred by YouTube: $37.63 on 3/10/14
• Amount that Google paid out to YouTube content owners in 2015: $1 billion

The whole report you can download here – YouTube Stats by popular tags, topics, content categories from DMR report