There are exist follow ways to collect a comprehensive list of negative keywords:
1. Google Keyword Planner
Google Adwords Keyword Planner is the most used on the first steps before launching campaigns. It helps to add some the most popular negative keywords, but it’s not enough.
2. Google Search Console
Search Console is the second important source. If you have much organic traffic, it’s a big chance that you’ll find many valuable queries in Console for improving negative keyword lists in Adwords.
3. Google Adwords search terms statistics
All queries, that launch your keywords in ads, are collected in your account. So, every day, week or month you can expand your negative keywords list with new words, phrases.
Kparser helps to find a big list of negative keywords depends on specific query. Generation of long tail keywords is one of the fastest methods to gather a list of negatives for ad group or campaing. For example, after collecting results for query running shoes, we’ve got 1170 phrases and 834 unique words. And your purpose is to collected as big as possible list of informational (not commercial) words to expand the list of negatives in Adwords. Look at the screen below. It’s really easy to check all words you find as negative keywords and press ‘Copy Negatives’. One click and all terms are in your clipborad, ready to be added to Adwords.
You can find many interesting templates of lists with negative keywords in the web. The main proses of such lists are follow:
- You can add it before launching campaings
- Basically such lists already divided on some categories (employment, education, research etc.)
Open the first 10-20 URLs from Google SERP by query ‘negative keywords template’ and combine as big list of negative keywords, as you need.