Find trending keywords with Google Search Trends

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How To Use Google Search Trends In Market Analysis, Content Idea Generation And Keyword Research?

The most of marketers, bloggers, SEO and PPC specialists use Adwords keyword planner for keyword research and ideas generation. Even fewer of them understand all opportunities of Google Search Console for these purposes. But what about Google Trends? Do you have exact technology of using this tool? The main difference between Keyword Planner and Google Search Trends is following.
  1. Keyword Planner is focused on sharing detailed data (like average search volume, competition level, cost per click) for exact words. The main goal of using this tool is understanding which keyword are most valuable for your SEO and PPC campaigns.
  2. Google Search Trends is focused on sharing main trends of user behavior. The main goal of using this tool is understanding of user behavior in dynamics, researching top keywords, comparing popularity for exact words.
Keyword Planner shows you detailed parameters by keywords, Google Trends shows you keywords by prominence parameter. Keyword Planner can help, when you know exactly your seed keywords, Google Trends helps you to find the needed google keyword trends among most searched words on Google.

Key parameters of Google Search Trends

This is the first screen you see on the main page of Google Trends. It’s really very fast way to evaluate world events depends on millions of users’ queries. This is a more reliable data source, then TV news. Google Search Trends - using trending on Google You can get dynamics of search terms popularity depends on such parameters:
  1. Geolocation: worldwide or any exact country.
  2. Time period: from 1 hour to ten years and more (2004 is the first year when data had begun collected).
  3. Categories: 25 separate categories for researching.
  4. The main Sources: Image or News Search, Google Shopping, Youtube.
Google Search Trends by questions Just imagine the value of the data, to which you have access. Understanding of what are people looking for on exact territory, in an exact time period is a very objective map of human minds, desires, questions. It’s a power. But you should learn how to use it correctly for own purposes.

The main ways of using Google Trends

Google search trends by the countries
    1. Content idea generation
Imagine, that you can forecast which search terms will the most popular in the next day, month, year. Availability of such information is a great competitive advantage, especially for content/news sites.  In fact, you can do it now with a high accuracy percentage. Pay attention to the repeated keyword trends (new seasons of well-known TV shows, data programs, annual popular events etc.).
    1. Finding seed keywords for getting long tail suggestions
The second step after finding the most valuable Google Trends keywords is researching Google search suggestions for content optimization. Forecasting of popular search trend is not only one key to getting more traffic. You also should optimize your page with a list of relative keywords. It grows you chances to get TOP in search engines in several times.
    1. Researching dynamics of popularity for any search terms and reasons that have influenced on it
It’s a great way to evaluate market demand, results for branded campaigns, looking for peaks of popularity by exact Google Search keywords and testing hypotheses during implementing marketing strategy.

Implementing trending keywords in your content strategy

So, you have a site in some niche and add new content regularly. Which of the pages should be added the next and why? It’s an important question. The amount of information is boundless and correct strategy also includes the correct procedure of actions. We guess that using popular trends in content publication should be near 10-20% (in news sites this metric is higher, of course). It helps to acquire a lot of users from Google in a short period to your site (if you’ve done everything correctly). Especially it helps when you’ve already had a good domain authority, age, big quantity of published qualitative articles and optimized sales funnel on your site. Most searched in Google So, the path is easy. Find seed keywords, put them in Kparser tool and start parsing data. In a 1 minute you’ll get the most relative long tail keywords, which you can use to optimize your page. Most searched words in Google Sort results with handy filters, mark invaluable keywords and export your ready-to-use list where you want. What can be easier? Choose your membership and discover what means the really convenient tool for keywords research.

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