The most of marketers, bloggers, SEO and PPC specialists use Adwords keyword planner for keyword research and ideas generation. Even fewer of them understand all opportunities of Google Search Console for these purpuses. But what about Google Trends? Do you have exact technology of using this tool?
The main difference between Keyword Planner and Google Search Trends is follow.
- Keyword Planner is focuses on sharing detailed data (like average search volume, competition level, cost per click) for exact keywords. Main goal of using this tool is understanding which keywords are most valuable for you SEO and PPC campaings.
- Google Search Trends is focuses on sharing main trends of user behavior. Main goal of using this tool is understanding of user behavior in dynamics, researching top google searches, comparing popularity for exact words.
Keyword Planner shows you detailed parameters by keywords, Google Trends shows you keywords by prominence parametr.
Keyword Planner can help, when you know exactly your seed keywords, Google Trends helps you to find seed keywords among most searched on Google.