Content
- How To Use Google Search Trends In Market Analysis, Content Idea Generation And Keyword Research?
- Key parameters of Google Search Trends
- The main ways of using Google Trends
- Implementing trending keywords in your content strategy
How To Use Google Search Trends In Market Analysis, Content Idea Generation And Keyword Research?
The most of marketers, bloggers, SEO and PPC specialists use Adwords keyword planner for keyword research and ideas generation. Even fewer of them understand all opportunities of Google Search Console for these purposes. But what about Google Trends? Do you have exact technology of using this tool? The main difference between Keyword Planner and Google Search Trends is following.- Keyword Planner is focused on sharing detailed data (like average search volume, competition level, cost per click) for exact words. The main goal of using this tool is understanding which keyword are most valuable for your SEO and PPC campaigns.
- Google Search Trends is focused on sharing main trends of user behavior. The main goal of using this tool is understanding of user behavior in dynamics, researching top keywords, comparing popularity for exact words.
Key parameters of Google Search Trends
This is the first screen you see on the main page of Google Trends. It’s really very fast way to evaluate world events depends on millions of users’ queries. This is a more reliable data source, then TV news.
- Geolocation: worldwide or any exact country.
- Time period: from 1 hour to ten years and more (2004 is the first year when data had begun collected).
- Categories: 25 separate categories for researching.
- The main Sources: Image or News Search, Google Shopping, Youtube.

The main ways of using Google Trends

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- Content idea generation
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- Finding seed keywords for getting long tail suggestions
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- Researching dynamics of popularity for any search terms and reasons that have influenced on it
Implementing trending keywords in your content strategy
So, you have a site in some niche and add new content regularly. Which of the pages should be added the next and why? It’s an important question. The amount of information is boundless and correct strategy also includes the correct procedure of actions. We guess that using popular trends in content publication should be near 10-20% (in news sites this metric is higher, of course). It helps to acquire a lot of users from Google in a short period to your site (if you’ve done everything correctly). Especially it helps when you’ve already had a good domain authority, age, big quantity of published qualitative articles and optimized sales funnel on your site. Also, be attentive to your domain name extension, you can use this as an extra parameter for research.

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38 languages Do other tools have the Korean language? You're so lucky that we do, as 37 other languages too 😊
248 regions Pick up the language and region you need, see realtime data, make your keyword research profitable.
Advanced keywords search Before start looking for keywords, don't forget to include your preferences. It helps to make your keyword research more precise.
Groupping keywordsAll found keywords are grouped to ease further keywords clustering.
Unlimited export results (.csv) Easy way to export keywords in .csv format for further usage.
Unlimited results copy to clipboard Just pick up the needed keywords and press "Copy to clipboard".
Search volume data The number of exact keyword's searches. It helps to identify how popular keyword is among users.
CPC Cost Per Click.
Negative keywords Easy exclude keywords or group of keywords from your research.
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38 languages Do other tools have the Korean language? You're so lucky that we do, as 37 other languages too 😊
248 regions Pick up the language and region you need, see realtime data, make your keyword research profitable.
Advanced keywords search Before start looking for keywords, don't forget to include your preferences. It helps to make your keyword research more precise.
Groupping keywordsAll found keywords are grouped to ease further keywords clustering.
Unlimited export results (.csv) Easy way to export keywords in .csv format for further usage.
Unlimited results copy to clipboard Just pick up the needed keywords and press "Copy to clipboard".
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