- Content idea generation
Imagine, that you can forecast which search terms will the most popular in the next day, month, year. Availability of such information is a great competitive advantage, especially for content/news sites. In fact, you can do it now with a high accuracy percentage. Pay attention to the repeated keyword trends (new seasons of well-known TV shows, data programs, annual popular events etc.).
- Finding seed keywords for getting long tail suggestions
The second step after finding the most valuable Google Trends keywords is researching Google search suggestions
for content optimization. Forecasting of popular search trend is not only one key to getting more traffic. You also should optimize your page with a list of relative keywords. It grows you chances to get TOP in search engines in several times.
- Researching dynamics of popularity for any search terms and reasons that have influenced on it
It’s a great way to evaluate market demand, results for branded campaigns, looking for peaks of popularity by exact Google Search keywords and testing hypotheses during implementing marketing strategy.