The most of marketers, bloggers, SEO and PPC specialists use Adwords keyword planner for keyword research and ideas generation. But what about Google Trends? Do you have exact technology of using this tool?
The main difference between Keyword Planner and Google Search Trends is follow.
Keyword Planner shows you detailed parameters by keywords, Google Trends shows you keywords by prominence parametr.
Keyword Planner can help, when you know exactly your seed keywords, Google Trends helps you to find seed keywords.
This is the first screen you see on the main page of Google Trends. It’s really very fast way to evaluate world events depends on millions of users’ queries. This is a more reliable source, then TV news.
You can get dynamics of search terms popularity depends on such parameters:
Just imagine the value of the data, to which you have access. Very objective map of human minds, desires, questions on exact territory, in exact time period.
Imagine, that you can forecast which search terms will the most popular in the next day, month, year. Availibility of such information is a great competitive advantage, escpecially for content/news sites. In fact you can do it now with a high accurancy percentage. Pay attention on the repeated trends (new seasons of well-known serials, annual popular events etc.).
The second step after finding the most valuable trends is researching suggestions for content optimization. Forecasting of popular search trend is not only one key to geting more traffic. You also should optimize your page with a list of relative keywords. It grows you chances to get TOP in search engines in several times.
It’s a great way to evaluate market demand, results for branded campaings, looking for peaks of popularity by exact keywords and testing hypotheses during implementing marketing strategy.
So, you have a site in some niche and add new content regularly. Which of the pages shoud be added the next and why? It’s important question. The amount of information is boundless and correct strategy also includes the correct procedure of actions. We guess that using popular trends in content publication should be near 10-20% (in news sites this metric is higher, of course). It helps to acquire a lot of users in a short period to your site (if you’ve done everything correctly). Especially it helps when you’ve already have a good domain authority, age, big quantity of published qualitive articles and optimized sales funnel on your site.
So, the path is easy. Find seed trending keywords, put them in Kparser and start parsing data. In a 1 minute you’ll get the most relative long tail keywords, which you can use to optimize your page.
Sort results with handy filters, mark unvaluable keywords and export your ready-to-use list where you want. What can be easier? Choose your membership and discover what means really convenient tool for trending keywords research.
Number of sources
Number of languages
Number of countries
Relevance of data
Opportunity to copy/download results
Opportunity to use grouping
Opportunity to use advanced filters
Opportunity to see Search Volume and CPC