What is ASO and How Does It affect Google Play Search?
ASO (App Store Optimization) – optimization of the elements of the application page or the game in the application stores, so that potential users find them faster and more willing to install them. If otherwise, then changing the texts, graphics and other metadata of the application to increase the number of installations and conversion to installation.
ASO can be compared with SEO-promotion of sites, only it works for applications and games in the App Store and Google Play.
In order for the work to be done as efficiently as possible, the company’s specialists, when they select Google Play keywords, take into account the following:
- On Google Play, keywords can be placed both in the title and in the description text, which can significantly increase the semantic core.
- Application of correct word forms. At the same time, attention is paid to cases and declension of words by numbers.
- Writing long titles that consist mainly of keyword search is pointless, and for this reason, such mobile projects are not accepted on the Google Play store keywords. The company’s specialists are trying to use only meaningful phrases for this purpose.
- In the description of applications, marketing text should not be used. This is due to the fact that it may not be of interest to users who perceive it as advertising.
Currently, Google Play keywords should not appear too often in the names of mobile projects, because this is considered to be spam.