Why Doesn’t Google Instant Search Working And What Consequence Will It Bring For Users, SEO Specialists, And Business?

In our guide about Google Keyword Planner, we mentioned two changes, which make it using less comfortable than in the past. On July 26, 2017, SearchEngineLand publish the news, that “Google has dropped Google Instant Search”. It seems like, Google intends to change own services regularly. So, is it good or bad? In fact, making quick changes in Google products shows that the company keeps the spirit of experimentation and that it can react to the market and human behavior changes. And it’s a really important thing for a big corporation. But let analyze this step of Google in more detail.

The history of Google Instant Search

The quote of Google spokesperson to SearchEngineLand gives to us a comprehensive understanding of why it was launched and why it was dropped.
“We launched Instant Search Google back in 2010 with the goal to provide users with the information they need as quickly as possible, even as they typed their searches on desktop devices. Since then, many more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to make Google Instant unavailable, so we can focus on ways to make Search even faster and more fluid on all devices.”
google instant is unavailable Researching users’ response to this news, we founded that people divided in their opinions. Some users really liked this feature, others did not. We guess, that Google Search users have very different skills and habits in search. So, what will the results of this change?

The consequences of  the lack of Google Instant Search for users

You’ll still get suggestions when you’ll type your query. But your TOP 10 won’t change during your typing. So, conclusions are simple.
  1. You can find, what you need, faster with Google Instant, only when Google understands your intent by the general query in most cases. Without that thing, predicted results will only slow down your search. So, in this way, Google should use your history as one of the ranking factors.
  2. You can find, what you need, faster without Google Instant, when you exactly know what you need and use special long-tail queries.
why is google instant unavailable? We guess the second step becomes popular every month. And it also has two reasons.
  1. The percent of mobile users is growing. Yes, near 50% of searches are taking place on mobile devices. But this fact isn’t comprehensive. More importantly, the dynamics of mobile users’ growing are stable. And most likely, Google predicts that the percentage of mobile users will grow very fast in the near future.
  2. Users become more trained in search. Some people think this is so banal operation, that there are no required skills for Google searching. But in fact, you need to understand how search algorithms are working, to get what you need fast and easy. Especially in the rare queries. So, regular using of search systems grows users’ skills in researching.

The consequences of  the lack of Google Instant Search for SEO specialists and business

The other side of the search is SEO specialists, marketers, entrepreneurs. So, what will results of Google Instant closure for them? Compare the results of the first and the second screenshots. Google Instant Search has dropped The number of qualitative content grows on the world wide web. And this fact also means that Google can show more relevant results for special queries. With Google Instant, the page, which ranked in the TOP by high volume keyword, could get a lot of traffic from users which were intended to see results per long-tail specific query. Google Instant Predictions So, all these facts lead us to such conclusions:
  1. The importance of specific content and longtail keywords grows directly in proportion to appearance better and more specific content. This means, that even sites with great domain authority and trust need to get content on a specific theme. In another way, even a new site with more relevant content to users’ queries can be ranked higher, than famous domains.
  2. The importance of your brand grows directly in proportion to the number of competitors in your niche. From one side, growing the quantity of good content is good for the user. But from another side, the user has limited opportunities for memory. So, you should think about your brand positioning from the early stages of your startup.

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Advanced keywords search Before start looking for keywords, don't forget to include your preferences. It helps to make your keyword research more precise.

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