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Domain name and brand strategy

Your domain name should be easily remembered, spelled and written. Look at the picture on the right. Google, Apple, Amazon, At&T, Microsoft, Samsung etc. Why the most valuable brands do have so simple names often? The answer is easy. Brand is a code. Code that lives in the human brains. Brand is a choice, that person makes more often in the modern world. Your domain name is the same code. Try to create unique, but easy “code” to help your target audience grow your reputation and link juice.
<strong>Domain name and brand strategy</strong>
{
{
In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It’s the modern equivalent of having the best site on the high street, except the location is in the mind. – Maurice Saatchi in the interview for www.ft.com
}
}
<strong>Domain name and SEO strategy</strong>

Domain name and SEO strategy

Using of exact match keyword in domain name increases your chances to get higher rankings by the most valuable keyword. So, should you create domain name exactly from keywords? It depends. If your entire business is a web project and SEO is a key traffic source, it is good idea. But in other cases you risk to lose uniqueness. Keywords with high volume are very general.

Domain name length

The shorter the domain name, the easier it is shared. But you can ask: what about American Airlines, Mercedes-Benz, Goldman Sachs, Harley-Davidson, Johnson & Johnson etc? This a great question. But the domain names of some of these companies show that they understand the difference between rules in offline and online. The shorter is better.
<strong>Domain name length</strong>
<strong>Domain name definition and structure</strong>

Domain name definition and structure

Wikipedia says: “Domain names serve to identify Internet resources, such as computers, networks, and services, with a text-based label that is easier to memorize than the numerical addresses used in the Internet protocols.” As human name and surname help us to identify others people, such domain name helps us to memorize and back to websites we need faster and easier.

The correct order of domain levels numbering is as follows:

  1. .(dot) – zero-level domain.
  2. .com is the first-level domain, also called the top-level domain or a zone.
  3. kparser.com – second-level domain.
  4. app.kparser.com – third-level domain.

Basically, our domain keyword generator helps to collect ideas for second-level domain names.

# 1 strategy to generate domain name suggestions

So, the first strategy of domain name research is based on SEO needs. If you decided to use domain-targeted keyword, paste general word to Kparser and get thousands suggestions. There are a lot of interesting phrases with high volume among them. And these phrases often can be matched with vacant domains.
<strong># 1 strategy to generate domain name suggestions</strong>
<strong># 2 strategy to generate domain name suggestions</strong>

# 2 strategy to generate domain name suggestions

If you decide to grow own brand name that doesn’t match with existing keywords, you need another research strategy. In this case paste just 1-2 letters to Kparser and wait 5-10 minutes. You’ll get really a huge list of words. Use this list to detect unique, short and catchy words.
 

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