Pay attention to the titles on SearchEngineWatch
home page. Good magazine editor knows that good title for topic or article is even more important than its content. The first step, that user makes on the main page of magazine is a choice what to read. Each title has CTR (click-through rate), like ads in Google Adwords or Facebook. So, when you find an abstractive idea what to write about, the next thing is to create a title with high CTR. For example, you have understood that you would write about the advantages of Bing search engine. What title will have a great conversion? Look at the left. “5 things that Bing does better than Google” sounds really interesting.