Collect thousands of ideas for business name

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Company name and brand strategy

Your business name should be easily remembered, spelled and written. Look at the picture on the right. Google, Apple, Amazon, At&T, Microsoft, Samsung etc. Why the most valuable brands do have so simple names often? The answer is easy. Brand is a code. Code that lives in the human brains. Brand is a choice, that person makes more often in the modern world. Your company name is the same code. Try to create unique, but easy “code” to help your target audience grow your reputation and link juice.
<strong>Company name and brand strategy</strong>
{
{
In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It’s the modern equivalent of having the best site on the high street, except the location is in the mind. – Maurice Saatchi in the interview for www.ft.com
}
}
<strong>Business name and SEO strategy</strong>

Business name and SEO strategy

Using of exact match keyword in business name increases your chances to get higher rankings by the most valuable keyword. So, should you create domain for your business exactly from keywords? It depends. If your entire business is a web project and SEO is a key traffic source, it is good idea. But in other cases you risk to lose uniqueness. Keywords with high volume are very general.

Choose your path in generation catchy business names

Nick Kolenda create a great 5-minute guide about step step-by-step naming process. We highly recommend to read it with attention to details. He writes about 4 main variants of company name, each with own pros and cons:
  • Deviant – word or phrase that describes the product
  • Descriptive – nonword(s) that describes the product
  • Neologistic – word or phrase with no relevance to the product
  • Associative – nonword(s) with no relevance to the product
Such simple dividing all brand names on four categories helps to forward your thinking process by the understandable paths.
Table of the ideas for catchy business names
Important question before choosing the business name

What's important to remember during looking for the cool startup or brand name?

No matter, you are launch a startup or just new product in existing company. The marketing rules are the same for both variants. We recommend to define such important information before going to ideas generation:
  • On what market you are working? The market isn’t the place where something is produced. This is place where something is consumed.
  • What product do you sell? One product can be used in different variants. For different audiences you can sell different valuable features of one product. Somebody can buy a watch to see the time, somebody to show own social status. One product, different needs.
  • What is your target audience? Try to understand the main goals of your audience. Do you want to grow to international brand or still work for one special region?
It’s important to answer these questions on the early stages. All these points impact on the best variants for your brand name. Only after that, we are going to the “technical” questions placed at the left picture.

Business name length

The shorter the business name, the easier it is shared. But you can ask: what about American Airlines, Mercedes-Benz, Goldman Sachs, Harley-Davidson, Johnson & Johnson etc? This a great question. But pay attention when all of these companies were started and then compare this info with TOP modern brands like Google, Apple, Amazon, Facebook etc. New brands have shorter names. Reality is changing. People feel that time goes faster and they need quick answers for any questions.
<strong>Business name length</strong>
<strong># 1 strategy to generate business name ideas</strong>

# 1 strategy to generate business name ideas

So, the first strategy of company name research is based on SEO needs. If you decided to use domain-targeted keyword, paste general word to Kparser and get thousands suggestions. There are a lot of interesting phrases with high volume among them. And these phrases often can be matched with vacant domains and unregistered business names.

# 2 strategy to generate business name ideas

If you decide to grow own brand name that doesn’t match with existing keywords, you need another research strategy. In this case paste just 1-2 letters to Kparser and wait 5-10 minutes. You’ll get really a huge list of words. Use this list to detect unique, short and catchy words.
<strong># 2 strategy to generate business name ideas</strong>
 

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