Due to SearchEngineJournal news from May 20, 2016, “Microsoft’s share of desktop search is now sitting at 21.6%” in US. So, every fifth internet user in USA, search information with Bing. What does this statistics give for SEO specialists, bloggers and online enterprenuers? This is an interesting information for important questions to yourself.
Answer on these questions yourself. Regardless your actual strategy, we guess you’ll find useful tips about using Bing Keyword Planner below.
Bing Ads is a great way to scale your successes in PPC traffic. You have to main ways to do it.
The second way is more easy. Structure of interface is very similar in Adwords and Bing. So, if you have a good optimized campaign in Adwords, there are no reasons to repeat all steps and errors in Bing Ads again. But you also should remember one thing. Any case can be done better. Every good PPC campaing have points to grow: adding more long tail keywords to campaings, creating scripts for automation, testing different bids and ad titles, descriptions. So, your great Adwords campaign can be improved by new keywords from Bing Keyword Planner. The main thought is follow. Your professional level in PPC can be easy used in Bing Ads.
The other side of Bing using is organic traffic. Bing shows other results than Google by the same queries. But key factors of ranking are very similar: content’s relevance to keywords, domain authority, social signals, user behavior, page size and speed etc. Bing also use own autosuggest algorithm for better user experience.
The simplest way is to use similar stepss as in using Google Autosuggest Tool. When you optimize your page by exact keywords, you can expand sematic core by suggestion on search. It takes only 1-2 minutes, but you grow your opportunities in getting more traffic.
The professional way is using Bing keyword research tool or any alternative to that tool, that gives you search volume and competition level by keywords. The main problem in using Bing tools is long necessary registration.
It’s not a problem, if you have an registered account. But another way, if you have no goal to use Bing Ads in the future.
Great thing, that Bing search tool shows number of impressions, clicks, CTR and spent money in addition to search volume and average CPC data. But the another problem is a limited number of suggestions per keyword. In advanced options of Bing keyword research you can choose only 60 suggestions as a maximum.
Kparser won’t show you impressions, clicks by keywords. But there are some advantages that you can evaluate for using:
In developing process of Kparser we regularly improve two main vectors:
So, do you want to evaluate influence of these vectors? Try it once and get a new experience in working with Bing keyword tool alternative.
Number of sources
Number of languages
Number of countries
Relevance of data
Opportunity to copy/download results
Opportunity to use grouping
Opportunity to use advanced filters
Opportunity to see Search Volume and CPC