The first cons
is closed access to an accurate search volume for non-paid users. Only users with running campaings can see exact number of search volume per phrase. In some ways it is really fairly decision. But the keyword research process without accurate search volume in the most cases is insensitive. So you have a few ways. Spend some money on ads in Adwords and get access to the exact search volume or use other keyword research tools, which shows search volume for free.
The second cons
is the number of collected suggestions for seed keywords. You see on the screenshot above, that Google Planner suggested 521 phrases for seed keyword “how to become”. It’s great result. For a lot of advertisers and SEO beginners this number is enough. But if you want do a professional keyword research, you should use a couple of tools. So, let see, how much results Kparser (our alternative to Google Planner) shows for such seed keyword.
7149 phrases. 14x more results. Yes, it’s fact.
This proportion isn’t the same for different seed keywords, but the rule works.
Pay attention, that in Kparser we’ve got 14x more phrases, each from which includes a seed keyword “how to become”. The difference in number of collected keywords depends also on difference of algorithms which Google Planner and Kparser use for suggestion.
So, we guess, that the third cons
is “relevance” algorithm of keyword suggestion process.
We don’t know the exact formula how it works. But our experience shows that due to this algorithm Google Planner can show as really interesting and profitable keywords such a lot of unnecessary phrases that can also impress your Google Adwords quality score
Kparser uses Google Autosuggest mechanism to collect long tail suggestions for seed keywords. If you’ll use all features of “Advanced mode” you would get more phrases with a guarantee.
What to use, Adwords Keyword Tool or Kparser? The answer is both. In some cases Kparser can be a great alternative for Google Keyword Planner, but using both tools helps multiply your keyword research efficiency in several times.
The algorithm is follow:
- Research your niche in Google Keyword Planner (the availability of keyword groups and related keywords helps to collect a wide range of very different keywords. Create a first list of main keywords you’ll use in own SEO or PPC campaings.
- Use Kparser to expand number of profitable long tails for collected on previous step keywords (low competition x high volume)
As a result you’ll get as wide as possible semantic core.