Google keyword suggestion tool for Adwords & SEO

Generate ideas for content marketingIncrease an amount of organic traffic on existing pagesExpand keyword lists in Adwords

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For What 3 Main Purposes Can Google Keyword Planner Tool Be Used?

According to the latest report from Netmarketshare more than 80% global search engine market has been acquired by Google. This means that Google has the most complete and reliable data about human needs and desires in every moment, than any other company in the world. So, marketers and enterpreneurs can’t ignore this fact. Market research, trend forecasting, development of marketing strategy are built on some data. Better data you have, the better forecast you can build. So, Google Planner is universal tool, that can helps in three ways:

  1. General market research (for some education goals, offline business etc.)
  2. Keyword research for SEO (as for own websites, such for YouTube videos)
  3. Keyword research for PPC (as for Google Adwords, such for other ad systems)
All these objectives can overlap. But the methods of using Google Keyword Suggestion Tool are similar.

How to use Google Keyword Planner properly?

We can use 4 functions. Each of them is important. Most likely you’ve used only 1-2 in the past. Right now you have an opportunity to expand an own arsenal. Learn with attention every function of keyword planner and then we show nuances of keyword research separately for SEO and PPC campaings.

Function 1: Collect the maximum number of relevant keywords

This step is the most popular.

  1. Imagine which keywords target audience use looking for your product, service, information and type them as seed keywords.
  2. Use an existing landing page to get relevant keyword suggestions (you also can use competitor’s landing page for that)
  3. Research keyword ideas for some category (Google Planner has a great structured hierarchy of information categories)

Google Keyword Selection Tool

Here the main goal is to collect as much relevant keywords as you can. Combine these 3 steps and you’ll have a really huge keyword list.

Function 2: Get search volume for a ready keyword list

Here you can use all keywords, which you’ve collected at the first stage. In fact a lot of keywords can be from other services. You even can gather keyword suggestions from YouTube, Bing, Amazon, eBay and upload one file with them to Google Planner.

As a result, you have a better keyword list, than if you’ll use just Adwords Keyword Planner.

Function 3: Multiply keyword lists to get search volume for absolutely new suggestions

Google Planner shows a limited number of results for your seed keywords. We don’t know the algorithm, which it uses for choosing which keywords to show. But we know exactly, that multiplying keyword lists helps to find new valuable phrases.

Look at the screen below and you’ll find that keyword planner multiply only exact phrases. It isn’t add any new words, alphabets, numbers etc.

That’s why, to get new and profitable keywords, you should use in the first keyword list as much keywords with different length, as you can. So, the best way is to multiply keyword list which were collected not only from keyword planner, but from other sources too. It grows your chances to find search volume for suggestions, which you didn’t see using only first function

Function 4: Get detailed forecasts for Adwords campaings

Usually this is the final step in keyword research. Finishing three previous functions you should have as much long keyword list as possible.

Keyword planner shows a lot of valuable data when you plan the budget for campaings. The approximate number of impressions, clicks, average CTR and average position depends on exact keyword, device, location helps to understand a market demand, target audience and your own opportunities better, the without such forecasting.

In fact you can use this function not only for Adwords, but for SEO too.

Pros of using Google Keyword Planner

By default, keyword planner was developed exactly for advertisers in Google Adwords. So, this is an ideal tool for PPC campaigns, but not the only one.

The first pros of Google Planner is the most complete and reliable data for exact query. This conclusion is built on above information. 80% of search engines market means a lot.

The second pros of Adwords Planner is its interface and functions. It remains as standard of good keyword tool for a long time. All other keyword research tools were developed depends on similar approach and used Google Planner features as an example.

The third pros is regular improving. Adwords keyword planner is a good example how to combine a stable quality with important innovations.

Cons of using Google Keyword Planner

The first cons is closed access to an accurate search volume for non-paid users. Only users with running campaings can see exact number of search volume per phrase. In some ways it is really fairly decision. But the keyword research process without accurate search volume in the most cases is insensitive. So you have a few ways. Spend some money on ads in Adwords and get access to the exact search volume or use other keyword research tools, which shows search volume for free.

The second cons is the number of collected suggestions for seed keywords. You see on the screenshot above, that Google Planner suggested 521 phrases for seed keyword “how to become”. It’s great result. For a lot of advertisers and SEO beginners this number is enough. But if you want do a professional keyword research, you should use a couple of tools. So, let see, how much results Kparser shows for such seed keyword.

7149 phrases. 14x more results. Yes, it’s fact. This proportion isn’t the same for different seed keywords, but the rule works. Pay attention, that in Kparser we’ve got 14x more phrases, each from which includes a seed keyword “how to become”. The difference in number of collected keywords depends also on difference of algorithms which Google Planner and Kparser use for suggestion.

So, we guess, that the third cons is “relevance” algorithm of keyword suggestion process

We don’t know the exact formula how it works. But our experience shows that due to this algorithm Google Planner can show as really intersting and profitable keywords such a lot of unnecessary phrases.

Kparser uses Google Autosuggest mechanism to collect long tail suggestions for seed keywords. If you’ll use all features of “Advanced mode” you would get more phrases with a guarantee.

What to use, Adwords Keyword Tool or Kparser? The answer is both. In some cases Kparser can be a great alternative for Google Keyword Planner, but using both tools helps multiply your keyword research efficiency in several times.

The algorithm is follow:

  • Research your niche in Google Keyword Planner (the availability of keyword groups and related keywords helps to collect a wide range of very different keywords. Create a first list of main keywords you’ll use in own SEO or PPC campaings.
  • Use Kparser to expand number of profitable long tails for collected on previous step keywords (low competition x high volume)
  • As a result you’ll get as wide as possible semantic core.

How Kparser can help you to increase ROI in Google Adwords?

Kparser can help to increase your ROI using two methods:

  1. Expand your keyword lists in ads with a huge list of long tail suggestions with a very low competition level from Kparser. As a result you’ll reduce general CPC and get more traffic for less price.
  2. Expand your negative list on all levels (account, group, ad) to avoid unrelevant clicks. As a result you’ll cut costs on “bad traffic” which is the big problem for a long time on the way to ideal optimized campaigns.

How Kparser can help you to increase an amount of organic traffic?

Kparser can help you in follow steps:

  1. Get new content ideas for website. Especially for blogs and content projects, try to combine Google Search Trends and Kparser
  2. Expand by long tail suggestions existing page. For better result combine data from Kparser and Google Search Console.
  3. Alternative to Google Keyword Planner

    The first way helps to grow number of valuable pages, the second helps to grow a number of ranked keywords in the TOP.

    # of pages x # of keywords in the TOP positions x # of search volume for keywords in TOP = # of organic traffic

    Grow each part of formula regularly and you’ll grow an amount of your organic traffic.

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  • Copy to clipboard unlimited number of results
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  • Copy to clipboard unlimited number of results
  • Download in CSV unlimited number of results
  • Early bird price per month (ends 18.07.2018) – $29
  • 15 sources of parsing
  • 38 languages
  • 248 regions
  • Real time data
  • Advanced filters
  • Copy to clipboard unlimited number of results
  • Download in CSV unlimited number of results
  • Average monthly searches
  • CPC on Adwords
  • Copy to clipboard unlimited number of results
  • Download in CSV unlimited number of results
  • Average monthly searches
  • CPC on Adwords
  • 15 sources of parsing
  • 38 languages
  • 248 regions
  • Real time data
  • Advanced filters
  • Copy to clipboard up to 2000 results
  • Download in CSV up to 2000 results
  • Copy to clipboard up to 2000 results
  • Download in CSV up to 2000 results
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